-Dallas TX, US, October 23, 2000-

NIDEK Inc., the global leader of refractive surgery equipment for ophthalmologists and TotalEyeSight.com, the single source of web and wireless applications for the vision care industry, today announced a new strategic marketing relationship designed to increase office management efficiencies for NIDEK users. Through this alliance, TotalEyeSight.com will provide its full complement of web-based applications to NIDEK's customer base of refractive surgeons. TotalEyeSight.com will also develop unique features to its Practice Zone application suite for the NIDEK customer base. The announcement was made here during the American Academy of Ophthalmology's annual meeting.

"TotalEyeSight.com can help physicians run their businesses more efficiently and we are very pleased to partner with them," said Hiroshi Okada, vice president and general manager of NIDEK Inc. "NIDEK is focused on providing superior vision care equipment and tools including web-based solutions like those from TotatlEyeSight.com that optimize patient care and improve physicians' businesses," he added.

TotalEyeSight.com is the first integrated marketing, operational and logistics infrastructure resource for the entire vision care professional market. For marketing, the Fremont, Calif.-based company has fast-start web production services that enable physicians to quickly launch patient-facing sites, including physician-selected content that educates patients pre- and post-treatment, plus secured areas to facilitate online peer-to-peer information exchange. For operations, TotalEyeSight.com offers a complete e-commerce and supply chain management system, capable of optimizing purchasing processes. Logistical support includes a consolidated electronic calendar, connected to Wireless Access Protocol (WAP)-enabled phones, which help doctors reach patients after hours, thereby focusing business hours on the most profitable services.

"By working closely with an industry leader like NIDEK, we can tailor our application suite to meet both their needs and those of their customers - the ophthalmologist and their growing practices," said Kuntal Joshi, vice president of Business Development and Marketing of TotalEyeSight.com. "We look forward to enabling NIDEK and its customers build their practices and take full advantage of the Internet and wireless services that comprise our product offering."

About TotalEyeSight.com
TotalEyeSight.com is a complete and trusted resource for medical information, products and services for the health professional and the consumer in the vision care and vision health market. The company provides Internet and wireless business solutions that are so simple and easy to use that they become natural, intuitive daily-use tools. TotalEyeSight.com is headquartered in Fremont, California. For more information, please visit www.TotalEyeSight.com or call 510.580.1700.