Dear Respected Healthcare Professionals, Product Users, Distributor Partners and Patients,

Here we are at the beginning of a new fiscal year for NIDEK – April 1st, 2003. As we have done for some 32 years now, this is an important time for the company as it launches on a new year of strategic and tactical programs, news and innovative products, company wide projects and global initiatives. I wanted to take this opportunity to share with you our new corporate wide Marketing & Corporate Identity Program - VISIONARY PERFORMANCE.

A corporate tagline is a phrase that embodies the principals and culture of a company; its commitment to the industry and marketplace and its drive for excellence in every aspect of business. In 2003, we are launching a new and company wide identity campaign for you our customers, partners and product users. We deliver to you, VISIONARY PERFORMANCE.

This new tagline plays on many words and perspectives as it relates to our business and industry - eye care, visioncare, ophthalmology, optometry and opticianary, quality of products and services, state-of-the-art technology, first to market with advanced and superior technology, robust and reliable products; our strong history of 30+ years in the visioncare industry, superior clinical and surgical outcomes, a comprehensive product offering and solutions and last but not least, our commitment to the visioncare professional, the healthcare provider and their patients / customers.

VISIONARY PERFORMANCE embodies what we strive to achieve on a daily basis at NIDEK, from our products, strong and dedicated commitment in research and development, our stellar customer service, our comprehensive portfolio of products and our dedicated and strong distributor partners around the world in over 90 countries. It is the way we do business at NIDEK that is of VISIONARY PERFORMANCE and we will strive to do so in the coming years.

NIDEK’s philosophy is based on an unwavering three decade long commitment to healthcare professionals, excellent clinical and surgical outcomes, accuracy in diagnostic products, robust and reliable products and a comprehensive product solution. We look forward to continuing to develop innovative, high-quality products for the vision-care industry in the global market. It is through the involvement of partners and product users such as yourself that we are able to continue to enhance the performance and applications of our products, and truly deliver products of VISIONARY PERFORMANCE.

Best regards,